When I became self-employed, like a lot of people I was doing everything for myself, and I was actually quite excited to do that. Whether it was creating my website, going to networking events, managing my social media, it felt like I was entering a new world that I’d never seen before. This is known as the unconscious incompetence phase and for me it was so enjoyable. I didn’t want to grow, I just was happy to do it all.
Now I consider myself a quick learner, and can definitely say that I have learned a lot over the last 4 years. The problem is, I certainly cannot say I am professional at EVERY PART of my business. The administration is fine but what about:
- Social Media Marketing
- Email Marketing
- Sales Funnels
- Marketing Planning
- IT Support
- Graphic Design
And that’s just things off the top of my head, I’m sure you could add more tasks that aren’t your core function. And if it isn’t your core function, it can be assumed that you aren’t an expert in it. Mind you, even if you could build a marketing campaign with your eyes shut, or create that perfect leaflet, when are you going to do the client work? The stuff you get paid for?
If you’re working alone then there are only 24 hours in the day. And my guess is that you want to use some of those hours for sleeping, eating, etc. So it’s difficult to cover everything your business needs to function, if you keep everything on your own To Do list. So how on earth would anyone expect to grow a business this way?
Growing without Payroll
Growing a business doesn’t necessarily mean that you have to employ people. That gets a bit more complicated and it may not be what your business needs yet. There are so many businesses that not only deliver these services, but are experts in their field.
Take for example a website, when I started my business in 2015, I created my own website. And it did the job. But I spent hundreds of hours researching, doing tutorials and designing the website, not to mention creating the content. Hundreds of hours that could have been spent on so many other important things.
Take a minute or two to think about those tasks that you can do, but aren’t the expert. Those hours of your time is a cost to your business. Let’s say you charge £1000 per day, and you spend half a day per month sorting out your accounts, and you’re not even sure that you’re doing it correctly. This is costing your business £6000 per year, just by doing it yourself. Now I’m pretty certain you could find an experienced accountant that can cost less AND most importantly, do it right. And if you can’t find one, give me a shout, as I know a few.
So outsourcing can indirectly create growth. But how do you decide what to outsource first? Well if you start by outsourcing tasks that you are not the expert on, that frees up time to focus on where you deliver the most value to the business. Then if you look at skills that you are good at, but take a lot of your time, you need to outsource that next. Basically you are trimming things from your To Do list until you are left with the main task, your expert task, the thing you were born to do!
Following that, you may find that want to duplicate yourself, because the amount of clients you serve has increased, meaning you need extra days of the week to keep your clients happy. And since there aren’t extra days available, and body cloning technology isn’t around yet, you need to bring even more people onboard.
In time your business could evolve and you want to add new services, new products, or create whole new businesses to help your audience. And before you know it, you may not have employed anyone directly, but you have an outsourced team that is giving you the time and space to grow.
The important thing to remember is that it is incredibly difficult for a business to grow with just one person. And if you’re running yourself into the ground trying to do everything, your business isn’t getting the best of you. Think of your area of expertise, your special skill, your super power, if you focus on that, and let other experts help you with the rest, the growth can follow.
If your super power isn’t business processes or admin, you’ve got an expert in your corner right here. So if you have any questions, just give me a shout!